TECHBLITZ4U

World's First ever "Disabled TOY" introduced by LEGO
          
  -- A step towards ending the  "Cultural Marginalization" 
Source: Independent.co.uk and deccanchronicle.com/viral and trending

The figure of the young person using a wheelchair was first seen at the Nuremberg Toy Fair in Germany on Wednesday but Lego has said it will not be available to buy until June.

It comes after Rebecca Atkinson launched the #ToyLikeMe campaign last year, urging Lego to draw an end to disabled children being “culturally excluded from your much-loved products”.

The new Lego figure is in a wheelchair and is accompanied by a helper dog

Her Change.org petition has garnered more than 20,000 signatures in support of Lego producing a more diverse set of figures.

The petition reads: “There are 150 million children with disabilities worldwide. Yet these kids are arriving into a world where… they’re excluded or misrepresented by the very industry that exists to create their entertainment, the objects that fuel their development, the starting blocks of life: Toys!”

Commenting on the launch of Lego's new product, Ms Atkinson said she was “beyond happy”.  

She said it was a step towards ending “cultural marginalization”, adding it would “speak volumes to children, disabled or otherwise, the world over”. This new toy set, which includes the wheelchair-riding mini-figure along with 14 others, a carousel, a picnic bench and a lawn mower, is scheduled to be released in June. 

In 2014, Lego had beaten the maker of Barbie, Mattel, to take its place as the 'biggest toy company in the world'.